We’re passionate about helping your business grow and making an impact.

Meet the Founders

Hey there! We’re Lacey Taylor and Jamie Simpson, the founders of Unlocking Reel Estate. We started this company because we noticed that local real estate agents needed better local content for their social media accounts. Our mission is to help you elevate your online presence and engage with your community. 

Lacey is a former hall of fame college athlete and coach, and Jamie is a former educator and coach. We bring the same dedication and energy to our businesses as we did to our previous careers. As top real estate agents on the Unlocking DFW Realty Team, we've been honored in the Top 20% of our brokerage and have won the D Magazine Best Real Estate Agent Award. Jamie also made it to the MetroTex Top 40 under 40.

At Unlocking Reel Estate, we're all about giving real estate agents the tools and local content they need to stand out online in their local markets.

Meet the Team!

Lacey Taylor

After growing up in a small town in North Texas in a family filled with coaches and former college athletes, I had no other option than to learn how to compete to be the best at any aspect of my life. After graduating college, I also began coaching college athletes which helped me grow my love for further for educating and competing at the highest level. My real estate career expectations are no different. My clients can rest assured I am providing the best service and buying or selling experience while educating them through the process & competing to win and negotiate offers.

Outside of real estate, I love watching any and all sports (clearly), hanging out with my dog Prince (named after the Purple Rain king himself), exercising, and trying new foods & wines! Our team will provide relentless support and guidance in any real estate venture you may have from a first time home buyer to selling or buying investment properties. Whenever you have questions about anything involving real estate or are ready to begin your journey in buying, selling, or investing please, reach out and we would love to help along the way!

Jamie Simpson

As a former teacher and administrator, I make it a point to ensure my clients are well educated on current market trends and conditions as well as the home buying and selling processes. It is important to me that all of my clients are equipped with the all knowledge and tools necessary to achieve their real estate goals. I am constantly looking for ways to improve my skills through continuing education classes so that my clients are always receiving the most up to date information (and if I don't know the answer to something, I'm not afraid to admit it and then go find the answer quickly!).

I pride myself on being a great communicator, an excellent negotiator, and a marketing expert. I hold a Real Estate Negotiation Expert Certification as well as a New Home Sales Agent Certification. I also serve on the board of the HOA for my team's investment condominium. My team, Unlocking DFW Realty Team, is a growing team of top producing agents. We have received the D Magazine's Best Real Estate Agent award, voted on by our peers, every year we've been in business, as well as the Dallas Observers Readers Choice Best Real Estate Team Award.

When I'm not doing real estate (lol), you can find me hanging out with my friends and family, taking trips, and spending time with my rescue pups, Boone and Cooper. I am a wannabe yogi about 3 months out of the year, a retired half marathoner who still runs occasionally, a taco lover and wine aficionado. I also enjoy a good "car-aoke" session and sound best when the volume is all the way up. :)